![]() ![]() ![]() The store itself was well endowed, with a plethora of labels from the established to new, on ready display. My first stop, the PFDC Boulevard, was quite grand (despite the purple towel) with several mannequins dressed in heavily embellished bridal armor gracing the front window display. ![]() I admit there are more multi-label boutiques in Lahore, but somehow they haven’t been able to hook my interest yet.ġ. Come to think of it, I miss the good old times at Instep where I’d get fuel allotment for these kinds of excursions!Īnyway, one rainy morning in Lahore (where I have been freezing all of December) I decided to brave the cold and explore four major multi brand boutiques in the city: PFDC Boulevard (which has shifted from 10Q), Labels, Ensemble (now open within the 10Q enclave) and the Fashion Pakistan Lounge. And therefore it’s work, not ‘free time’ at all. Only it’s not exactly spying I put it down as vital research for my stories. If charged with spying on boutiques in my free time, I would have to plead guilty. Other than that wet towel, the PFDC Boulevard’s facade looked very grand. At least it was a fashionable shade of purple, not candy pink or God forbid muddy mustard. To be fair, it had been drizzling that day (Friday, January 6 to be exact) and the towel made sure wet shoes didn’t step into the swanky new store. The purple towel served the vital purpose of a doormat. Nurjehan Bilgrami’s Koel within the Fashion Pakistan LoungeĪ purple towel lay sprawled outside the front door of PFDC’s newly opened Boulevard on Lahore’s Main Boulevard Avenue, at Mall One to be exact. ![]()
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